Andy NearyI help insurance professionals turn brand awareness into business growth.

People buy on emotion and video is still king of creating emotion. #contentmarketing #sales

25 Jul 2023 · 1 min

Watch on YouTube

0:46

Short YouTube conversation (Andy Neary and another speaker) arguing that video content outperforms images and static collateral because it engages more senses, re-creates emotional experiences, and tells stories that drive buyer decisions. The speaker emphasizes that people make decisions based on emotions and that flyers/brochures cannot evoke comparable feelings.

Chapters

Why does video content take the cake? Why does it stand on top of the mountain when it comes to the different types of content you can create?
It hits more senses, it hits more people harder with what you're trying to do. So it's fun to look at pictures, and people love that. But think about any event in your life. Look back at your phone and go through your phone. Like, you can see some cool pictures. But what really causes you to stop and, like, really feel those emotions again of that experience is the videos. And so in your business, we don't really think that is necessary, but it is. People make decisions based on emotions. If you can't get their emotions there because you're not telling them a story or showing them something, it's very hard to do that just with a flyer or a brochure. It's just not going to do the same thing.