Spencer and Andy Neary discuss LinkedIn as a long-term play. One listener stopped cold outreach, posted consistently for two years, and closed a partnership worth 10,000 lives by July. The payoff came from patience, not quick wins.
Questions this video answers
August 16, 2021
10,000 lives
Chapters
It's really interesting because it inverts the prospecting process. Maybe. Okay, I can't draw a straight line in one day from a post to a sale, but I can over the course of six months, as somebody that's seen my content and said, oh yeah, by the way, I shared your Stop Loss videos with a couple people in my team. I make them watch every one of them to train. Oh, by the way, I finally went over to plan side and saw what you guys do. Can we set up a demo? And it's so funny that.
That was not. Was it not intentional? Okay. There was intent there. Was it directly intentional to do that? Not at all.
Let me read this to you. That's a text I got yesterday.
Okay.
Or Tuesday. This one's for you, man. Two years ago, I was trying old school tactics to book meetings and close deals with larger groups. Directly in blank. I won't name the market. Through the better part of a year, I got nowhere with calls and emails. With your guidance, I stopped altogether and went all in on LinkedIn.
Yeah.
Yesterday.
Two years later, keynote there. Yesterday was the culmination of those efforts. A new agency reached out to me without ever me, without me ever contacting them. We closed a new partnership agreement and yesterday they said they're bringing me 10,000 lives by July.
Why? He was on LinkedIn telling his story. It took him two years. Everybody please hear that. You're not going to get a win next week. You said it just minutes ago. Spencer, this is playing the long game. But if you go on LinkedIn with the right intent, to share who you are, how you can help people will do business with you. It happens every single time.
