Prospecting activity without a clear sales message only leads to failure.

If you get clear on what your brand is, what makes you different in the market, you know who your buyer is, you know the problem that you own for them, the problem you are convicted to sell, and you have the framework to teach how to fix it, what you have is a great sales message. I think a mistake we make in this industry— who's been in the industry for 15, 20 years? I've been in now, I got an O2. When we get in the industry, we are all trained on the what. You gotta make cold calls, you gotta send emails, you gotta start networking, you gotta do this. We're all taught on the what of prospecting. What nobody ever taught us is, wait, let's craft a very clear sales message that is uniquely yours. And now that you have this, let's take it to the what so you can share it, so you can amplify it. What I'm hoping to help you do right now is help you create the foundation of a sales message that is uniquely yours, and then your job is to go amplify it.