Andy NearyI help insurance professionals turn brand awareness into business growth.

Prospects are seeking out industry experts, not transactional brokers. What are you?

14 May 2026 · 1 min

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0:31

Andy Neary says prospects want industry experts, not transactional brokers. Build a personal brand by consistently sharing your expertise. The formula to win business: be likable and be credible.

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The biggest change that is occurring is we are moving from an industry of transactional brokers to an industry of industry experts. Moving forward is going to require you to share your expertise as often as you can. A personal brand is nothing more than the representation of your reputation, but a consistent representation of your reputation leads to relevance. There's two things you need today to win business. You need to be likable and you need to be credible.

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