Andy Neary tells salespeople to educate prospects on how to actually reach the outcomes you're selling, not just what's possible. Informed buyers favor vendors who explain the believable, doable path. Share more, make it clear, and they'll hire you.
Chapters
And our buyers are smarter than they have ever been before. They want value before they're going to hire you. So if you want to start winning more business when you get a prospect coming through your sales pipeline, you've got to give, you've got to educate, you've got to bring value. Because if you are showing destinations that look great, that sometimes even look too good to be true, and you're not showing them the path on how to get there, they're never going to take action with you. So I want you to think about that. Who do you have in your pipeline right now that you can start bringing more value to? They may be stalled. Why aren't they moving forward? Well, maybe it's just you're not educating and sharing the path with them enough. When you get in that proposal, he or she who makes the path clear, believable and doable is the one who's going to win the business every single time. So my answer for you is start bringing more value. Start sharing more. This is an abundant world. There's enough to go around. And when you share more, especially when you are working with a prospect, they're going to be more apt to do business with you. Go make it happen today.