Andy NearyI help insurance professionals turn brand awareness into business growth.

Psychographics | The Secret To Sales Gold

29 Nov 2023 · 1 min

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0:32

Short clip from a sales-focused YouTube talk by Andy Neary explaining two ways to identify ideal prospects: demographics (size, location, industry, employee count) and psychographics (beliefs, decision-making, values). The speaker urges sellers to find clients who think and decide like them so they can do their best work and win more business.

Chapters

If any of you in the room right now are going, okay, I need to be winning more business than I am. I deserve to be more winning this. I know. I have the knowledge. The secret will be found here. Number one, when you look at who your ideal prospect is, there's two ways to identify an ideal prospect. There's demographics and there's psychographics. Everybody in this room has been taught how to identify a prospect demographically. Size, location, industry, number of employees. Right. Psychographics. How do they think? What do they stand for? What do they believe? How do they make decisions? Because your favorite clients believe what you believe. They stand for what you stand. They make decisions like you make and they let you do. Do your best work.