A short workshop segment by Andy Neary offering quick, practical advice on what to share on LinkedIn. Key recommendations in this chunk: alternate personal stories and subject-matter expertise, show occasional behind-the-scenes/whiteboard teaching, share client case studies and testimonials publicly, and include occasional calls-to-action (webinars/calls). He recommends posting twice a week — one personal story with a lesson and one subject-matter expertise post — consistently over time to build business from LinkedIn.
Chapters
Foreign.
So, wrapping it up. Andy, I know we got things to do. Can we do a quick workshop with that? Do you mind if we could take two minutes. This is the time to grab a pen and a paper. Oh, yes. Let's do it. So I'm gonna give you a real quick 90, 122nd workshop on how to start LinkedIn content. Number one, how do you want to post pictures, video articles? Pick no. Wrong answer. Number two. Cool. Now what do I say? Okay, we just talked about personal stories, subject matter, expertise. So once in a while, you can go to the whiteboard, show me what you do. Teach me something. Share case studies. This is where most brokers are afraid to go. Oh, my God. My competition's listening in. If your client is willing to share a case study publicly, do you think they're leaving you anytime soon? Share it. Share testimonials from clients. They're not leaving if they're willing to give you a testimonial. So share it far and wide. No one's going to toot your horn for you, so you have to toot your own horn. That's a lesson I had to learn running my own business. And then the last one's called actions. Once in a while, invite me to a webinar. A call if you run those categories. But honestly, Spencer, as an advisor, if you just lived in this lane for the rest of your career. Two posts a week. One a personal story with a lesson and a subject matter expertise. Post back and forth, back and forth every week for the rest of your career. You would build a big business from LinkedIn alone. It.