Andy NearyI help insurance professionals turn brand awareness into business growth.

Riches are in the niches | The more specific your niche, the bigger your geographical market.

10 Mar 2025 · 1 min

Watch on YouTube

0:37

A short YouTube video segment by Andy Neary arguing that agencies trying to serve all markets are geographically constrained, while specialists (example: cybersecurity) can serve clients nationwide. He encourages listeners to become known experts in a single niche to expand their market reach.

Chapters

Here's what I love about what you're doing, and I think you're going to start experiencing this, if you haven't already. You know the agencies that try to be the jack of all trades, we do life, we do. We do business, we do commercial, we do personal, we do health, we do disability, we do it all. Those are the folks that are kind of restricted to a very small geographical market. In my opinion. The people who decide to become a specialist in one thing can go wherever they want. And I think that's what you're building right now, because you're going to be. You are the cybersecurity guy. The day is coming, if it isn't already, where you could technically work with any organization anywhere in the country. Yeah. You're the cybersecurity guy. Right.