Andy NearyI help insurance professionals turn brand awareness into business growth.

Sage advice on using LinkedIn.

9 Sept 2024 · 1 min

Watch on YouTube

0:48

A short YouTube monologue by Andy Neary giving practical LinkedIn advice: be consistent in outreach and follow-up (invites and thank-you notes), post content aimed at prospects (not peers) weekly, and use direct messages to convert connections into conversations. He argues content creates awareness but activity comes from invites, thank-yous, and DMs.

Chapters

LinkedIn can be a serious opportunity if you use it the right way. So when you look at your LinkedIn activity right now, how many invites are you sending out every week? How many thank you notes are you sending when people accept your invites? How about your content? Are you showing up every single week to post content for your prospects, not your peers? And then how many DMS are you sending? Are you working the DMS to try to turn connections into conversations? See, the number one reason LinkedIn doesn't work for people is they're not consistent, or they're posting content for the wrong people. Or they're just posting content and hoping the content creates all the activity. It doesn't. It creates awareness. But you sending out invites and thank yous and DMs is what creates the activity. Is that part of your weekly blueprint.