Andy Neary says sales success is 80% mindset. Prospecting with genuine enthusiasm beats doing it out of obligation, and matching your outreach style to your personality makes the difference between winning and losing deals.
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Listen, sales is 80% mindset and I am not a sales master by any means. However, you can decide to bring two different types of energy and mindsets to your prospecting. You can look at it as, oh, I've got to do the prospecting activity every day, or you can actually get excited about the fact you get to wake up and help people. Today, those two mindsets are going to bring two very different results. If you wake up excited with the fact you can help people, you're going to bring more positivity to your prospecting, which means you're going to create better results. If you look at it like I have to you, you know what kind of results you're going to create there. One of the things we help producers do is bring more energy and positivity to their prospecting by helping them build prospecting channels that fit their personality. The days of just cold calling and cold emailing, it's harder than it's ever been. You have got to come up with a different way of prospecting that actually lights you up and gets you excited to help people. You do that, you are going to create a completely different result for you and your agency.