Andy NearyI help insurance professionals turn brand awareness into business growth.

Sales is no longer just about who you know, it’s about WHO KNOWS YOU.

21 Apr 2025 · 0 min

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0:12

A brief YouTube commentary by Andy Neary contrasting traditional networking (the Rolodex / "who you know") with the modern importance of visibility and being known ("who knows you") for growing business in 2025. The chunk contains an opening anecdote and a central thesis framing the video’s argument.

You know, for the youngsters in the room. I don't know if we have anybody who's, who's in their 20s or 30s right now, but back in the day, we used to have this thing called the Rolodex.
And the Rolodex represented our network. Right. Who we know. You see, when I got in the business in 2002, it was all about who you know. Now, that's still true today.
But equally important, if you want to grow your business in 2025, business is about who knows you.