Andy NearyI help insurance professionals turn brand awareness into business growth.

Sales Tip | How Identify Your Best Prospects

8 Nov 2023 · 1 min

Watch on YouTube

0:46

A short YouTube sales tip by Andy Neary advising business owners and advisors to identify their best prospects and employees by psychographics (beliefs, values, mindset) rather than just demographics. He recommends asking who your favorite client is, why they are your favorite, and what problem you solve for that ideal customer to attract people who fit your business.

Chapters

But how many of you have been taught how to identify the best client, the best employee for your organization psychographically? What do they believe? What do they stand for? Who are these people you want to attract in your life? Because demographics are the measurements of an athlete. They're the height, they're the weight, they're the speed. The psychographics is how do they think? Because the gold in attracting your favorite clients to reach your full potential as a business is to attract the the people who are a psychographic fit for you. And then you want to ask yourself, what problem do we solve as a company? What problem do I solve as an advisor? So who's my favorite client? Why are they my favorite client? And what problem are we solving for that ideal customer?