Sales tip | Sometimes the answer is “more”.

I love this story that I heard from Alex Hormozi. He had a mentor who was helping him grow his gym business. And what the mentor had shared with him is, if you want to go generate more leads, one of the best ways to do that in the gym business is go out and put flyers on people's windshields. So one day, Alex Hormozy goes out and he starts going car by car and throwing flyers for his gym on windshields. So the next time his mentor caught up with him, he asked him how it went, and Alex said, that strategy doesn't work. It sucks. I put 300 flyers on windshields. I spent all day doing this, and I got one fricking lead. And the mentor just looked at him. And the mentor laughed. And Alex from Moseley said, why are you laughing? He said, because we don't actually start tracking data until we have put out 5,000 flyers on windshields. So what gives you the right to say this strategy doesn't work when you've only put out 300? And I share that because it's also a good piece of advice for you. And I.