Andy NearyI help insurance professionals turn brand awareness into business growth.

Sales Tip: The riches are in the niches.

21 Mar 2025 · 1 min

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0:37

Andy Neary talks with someone who built an insurance niche to over 2,000 clients in 20 years. Being a relationship person matters more than anything else, they say, because it lets you understand what clients actually need and give advice before they ask.

Questions this video answers

March 21, 2025.

More than 2,000 clients.

20+ years.

Chapters

You guys have done so much work around the niche of building a program specifically for it that's led to having more than 2,000 clients. With all the work you guys have put in for 20 plus years in building a niche, what would be your advice?
If you're a relationship person, it's the only way that you're going to be successful for a long time in the insurance space. That's, that's just a feeling I have, probably because that's how we've lived our whole careers. But I think that when you're in a niche and you're, you are in it, your ability to understand the client and what their needs are and try to, again, stay ahead of where they're evolving to, to provide them the right advice, the right coverage, the right direction is huge.