Andy NearyI help insurance professionals turn brand awareness into business growth.

Sales Tip | You Must Grab Your Prospect’s Attention

6 Feb 2024 · 1 min

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Andy Neary advises that to have a bigger impact on prospects and increase income, you must create more awareness through prospect-focused educational content. Making content (LinkedIn, email, YouTube, public speaking, podcast) explicitly about the prospect led to an immediate uptick in inbound leads, better-targeted doors opening, and improved sales conversations.

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So the first step you've got to take if you want to have a bigger impact on your prospects so you can increase your income is you have to start bringing and creating more awareness through prospect focused content. The second we took our content to the next level. Our LinkedIn content, our email content, our YouTube content, public speaking, the podcast. The second we made it all about the prospect and how much value we were going to bring to the prospect, we instantly saw an uptick in and inbound leads. We were opening more doors. We were opening more doors with the right prospects, which led to better sales conversations. But it all started with the level of awareness we were creating through prospect focused educational content.