✅ Selling insurance in 2024 requires patience.

Because when I look around the land, the industry today, I see a lot of agencies that are having success, but they're not doing quite as well as they should. Because guess what? Things have changed a little bit, haven't they? Things have been a little different since March 2020. And the way we grow our business is never going back. And when I look at the industry right now, I see a lot of agencies, a lot of teams, a lot of advisors who are lacking confidence right now, and they're lacking competition, consistency. Why? Because we're not patient in this industry. What we do today better reap a win tomorrow. We're afraid to put ourselves out there, to grab more attention, to give our business more attention. Why? Because of fear. We fear judgment. We fear comparison. We fear failure. I don't want to try something that I'd never done before, but here's the reality. Everything changed in March 2020. We're never going back. And as an industry, we're still proud of the past.