Selling insurance is impossible when you look like every one of your competitors.

If you look like everybody else, it's easy to get overlooked. But if you choose and commit to become a one of one, attention finds you. And that is really what I want to talk about in this episode is what are you doing today to become a one of one as an insurance professional? And why this is important today is if you think about how we purchase things today in everyday life, we pay for scarcity. In fact, we'll pay a premium for scarcity. So when you think about that and think about how your typical prospect goes through the buying process of buying health insurance, commercial insurance, life insurance, disability, whatever you sell, if they're looking at you as just one of many brokers they've talked to, they won't pay a premium for you. You're just another broker. But if you're a one-on-one, you look entirely different than every broker they've talked to, they're going to pay a premium to work with you. It's no longer going to be a race to the bottom. And this is why it's so important you go all in on what makes you unique.