Short transcript of Andy Neary advising a speaker on building LinkedIn thought leadership. Core advice: define an ideal prospect and the problem you own, publish consistent weekly content, and keep posts simple and helpful (stories, insights, quick tips).
Hey, ready to stop playing small and start dominating your next move? Let's crack the code on what's holding you back.
Andy, I need help creating LinkedIn content. Can you give me some ideas of what I can do to build some thought leadership with my prospects?
All right, here's the playbook. First, get crystal clear on who your ideal prospect is and what problem you want to own. Thought leadership isn't about being the smartest person in the room. It's about being the one your prospects think of first when they need a solution. So focus your content on answering the questions they're already asking. Second, consistency is key. Post every week. No excuses. Share stories, insights, or even quick tips that showcase your expertise. And don't overthink it. Simple, helpful content wins every time. Find.