Andy Neary tells producers and sales teams to document real moments instead of making polished content. Record prospect conversations, how you handle objections, new wins, and client outcomes like a renewal rate that dropped 10% after your work.
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So that's my advice for you today. If you're, again, a producer, you're a sales director, maybe you're the marketing director, your agency sitting there struggling to go, how are we going to create more content? Because we don't have a lot of time. I'm here to tell you, document, don't create. Document what you're already doing. And I know that can sound egotistical, like, who wants to know about your day? Who wants you to be recording and videotaping your day? That's what people want to see these days. So when you have an amazing conversation with a prospect and client where they asked a really good question, or you made a great statement in the meeting, or they. They threw an objection at you and you handed it, handled it well, get in the car, record it. When you win a new piece of business, record tell us how you want it, what the prospect was struggling with. When you get out of a meeting with a client who just saw their renewal rates go down 10% because of what you and your team have done, record it.