Andy NearyI help insurance professionals turn brand awareness into business growth.

Skeptical that social media content can drive business growth? Check this 👆 out.

23 Jul 2025 · 1 min

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1:16

Andy Neary shares how LinkedIn videos and direct messages led to real business growth. A CFO from a 200-250 person company slid into his DMs, they talked for 24 minutes, and he got hired. Over 90-120 days, he picked up several accounts the same way.

Chapters

I got a couple of DMS on LinkedIn and one of them was, hey, I'm interested in what you were talking about in this video. Can you give me a call? I'm on the road, here's my cell, I'll be available all morning tomorrow. And so I called the guy, didn't really know who he was. He didn't have a picture in his profile, but it showed that he was a CFO. And it turns out really nice groups, over 200 employees, about 250 employees. I had a 24 minute phone conversation, never saw the guy, just talk to him on the phone for 24 minutes and he said, send me a broker record letter, I'm going to hire you guys. And he was with a national firm and he just said, these guys aren't talking about what you're talking about, I want to do what you're talking about. Just send me the letter. And we picked up that piece of business quick. It was, was not a sales process. It was just I was having a phone conversation with a guy. I wasn't trying to sell him, wasn't trying to get an appointment, I was just answering his questions. But he told me that he had scrolled back through some of my other videos and he got a sense of who I was and what I was trying to do. And I got a series of DMS like that on LinkedIn and I just started picking up business. And it happened. It seemed like there was like a 90 to 120 day period where I picked up several accounts, not in a 24 minute phone conversation, but hey, we want to meet with you. And then I closed that business and.