How many phone calls does Andy Neary say it takes on average to reach one prospect?

Andy NearyI help insurance professionals turn brand awareness into business growth.

Smiling and dialing leads to frowns and frustration for most. You have to do more. #sales #salestips

23 Mar 2023 · 1 min

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0:40

Short YouTube commentary by Andy Neary arguing that relying on phone calls alone ("smiling and dialing") is ineffective for business growth; he cites that it takes an average of 18 dials to reach one prospect and concludes simply making more calls is not a sufficient tactic. The piece critiques over-reliance on cold calling and urges broader approaches.

Questions this video answers

18 calls ("18 dials")

Chapters

And it was that today it takes 18 phone calls, 18 dials to reach one prospect. So if you're going to try to reach one prospect, you're gonna have to dial that prospect on average, 18 times. So what conclusion can we come from that? Can we deduct from that? Well, let me give you the conclusion. This agency deducted from the fact that it takes, on average, 18 dials to reach a prospect. Well, boys, just make more phone calls.
If that is our only tactic today to grow our business, we're not going to grow.