Andy NearyI help insurance professionals turn brand awareness into business growth.

Social media content is like baking a cake 🎂. Business content = the eggs and flour.

4 Aug 2025

Watch on YouTube

This is a YouTube video titled "Social media content is like baking a cake 🎂. Business content = the eggs and flour." featuring a conversation involving Andy Neary and another speaker. Recorded in August 2025, the discussion uses a baking metaphor to explain the balance between business and personal content on social media, emphasizing credibility and likeability.

I tell people it's like baking a cake. Right. If you want to bake a cake, the foundation is what, eggs, flour. That's business content. Personal content is the sprinkles, the frosting, the things that make it taste good. But you can still have a cake without it.
Yeah. Yeah.
Once in a while, post the personal stuff because we do trust people. We feel like we know for sure.
For sure.
But you can't just live on that. Can't just live on that because that. That's going to help build likeability. But you're not building the credibility from the businesses that can hire.