Andy NearyI help insurance professionals turn brand awareness into business growth.

Social media content is like baking a cake 🎂. Here’s why 👆.

16 Jul 2025 · 0 min

Watch on YouTube

0:13

Short YouTube conversation in which Andy Neary explains social media content strategy using a baking-a-cake analogy: business content (eggs, flour) forms the essential foundation, while personal content (sprinkles, frosting) adds likability but cannot replace foundational business content needed to build credibility with potential clients/employers.

I tell people it's like baking a cake. Right. If you want to bake a cake, the foundation is what, eggs, flour. That's business content. Personal content is the sprinkles, the frosting, the things that make it taste good. But you can still have a cake without it.
Yeah. Yeah.
Once in a while, post the personal stuff because we do trust people. We feel like we know for sure.
For sure.
But you can't just live on that. Can't just live on that because that. That's going to help build likeability. But you're not building the credibility from the businesses that can hire.