Social Media Content 👉 Marketing that works while you sleep.
Speaker (Andy Neary) critiques low-effort posting and urges intentional content creation. He introduces the idea of "residual marketing": a single, well-crafted piece of content that continues to generate engagement and value over time. He emphasizes that social platforms' search and feed algorithms favor content that provokes engagement (discussion, questions, links back to the resource). Avoid 'posting for the sake of posting' and instead create content designed to get people talking and referencing your work.
Chapters
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