Social media is a “slow burn”. Quit chasing quick wins.

You know, when I look at the success we've had here at Complete Game Consulting, it has definitely been through leveraging the power of the slow burn. I made a commitment long before I opened the doors of Complete Game Consulting when I was still selling health insurance. I made a commitment that I was going to show up every day on LinkedIn with valuable content directed at my ideal prospect. And that's what helped me sell a lot of insurance and also open a lot of big doors that I could have never opened before. Fast forward, it's the same strategy we're using at Complete Game Consulting. When I go do a half-day workshop with a team, hands down, the number one reason that workshop happens is because the sales leader, an agency executive, had been digesting enough of my content that he or she got to the point that they knew I or we were the right choice. That doesn't happen overnight. In fact, I can think of 3 separate workshops we did just this year. Where the sales leader introduced me to the team by saying, "I've been following Andy's content for years, and I finally realized this is the guy we gotta bring in." It's a slow burn.