Andy NearyI help insurance professionals turn brand awareness into business growth.

Social Media Tip | Likes and comments don’t pay your bills. Educate your prospects.

1 Nov 2024 · 0 min

Watch on YouTube

0:28

Short YouTube social-media-advice clip by Andy Neary arguing that social engagement metrics (likes/comments) don’t pay the bills; instead, LinkedIn content should be measured by lead generation. Neary claims his LinkedIn content generates "no less than a couple leads a week" and urges viewers to focus on business outcomes over vanity metrics.

And I laugh because all I want to say to them is, great. How much of those posts, how many of those posts have led to business? Because I can tell you, when we put our content out on LinkedIn, we're generating no less than a couple leads a week. Are you? And I don't say that to be arrogant. I say that because too many people in this industry, when it comes to building industry status, are so damn focused on the likes and comments their posts are getting, but it's doing nothing to grow your business.