Andy NearyI help insurance professionals turn brand awareness into business growth.

Social media tip: Likes 👍 don’t pay your bills. Speak to your prospects.

4 Jun 2025 · 0 min

Watch on YouTube

0:22

Short YouTube conversation (Andy Neary with another speaker) critiquing social-media vanity metrics. Andy highlights that personal posts that earn likes/comments (example: “72 likes and 41 comments”) feel good but do not directly grow revenue, and he challenges creators to focus on business outcomes rather than awards or popularity.

What happens, though, is they'll make that one personal post and they'll get all the love. Yeah, dude. And they get the dopamine hit. 72 likes and 41 comments.
Right, right.
So they'll do it again and again and again. And I'm like, cool, you're now popular.
Yeah.
It's not doing shit for your business, dude.
God, this is such a breath of fresh air, Andy. This, it's so true.
So if you want that award at the next conference.
Congratulations.
But what is it doing to grow your revenue? Yeah, please tell me. Totally, totally.
I mean, this is one of our frustrations with the whole thing is like I post a picture, a video with my wife and it's like, oh, amazing. And then I post some shit that's actually valuable and it's like, okay.