Andy NearyI help insurance professionals turn brand awareness into business growth.

SOTSQ Episode 11 - Who Are You Benchmarking Yourself Against?

1 Aug 2018 · 1 min

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1:12

Short YouTube clip (SOTSQ Episode 11) in which Andy Neary tells a personal cycling story—being outpaced by fellow cyclist Larry Linnee—and draws a business lesson: organizations should benchmark themselves against top performers rather than average peers. He prompts viewers to share how their organizations benchmark healthcare budgets.

Chapters

So here I was. I was ready. My legs felt good. Climbing in the foothills on my bike was my thing. I was excited to get out on the road with avid cyclist and friend Larry Linnee and show him what I had. And for the first few miles, our pace was good and I felt good. And then it happened. You see, on our first rise into the foothills of the Rockies, I quickly realized I'm not as good as I thought I was. And for the next 30 minutes, Larry proceeded to repeatedly leave me in the dust and kick my butt. And those 90 minutes in the saddle with Larry taught me one important lesson. One important business lesson. Who are you benchmarking yourself against? I had been benchmarking myself against all of those cyclists I've passed on my weekend climbs for the past two years, not realizing it's top tier cyclists like Larry that I need to be benchmarking myself against in order to grow. So I ask you, what is your organization doing to benchmark itself against the best? In a day and age when the average health plan is mediocre, what are you benchmarking yourself against? Shoot me a message or leave me a reply. And I'd love to learn what your organization's doing today to benchmark your healthcare budget against the best. Until next time, focus on the target and strike out the status quo.