Andy NearyI help insurance professionals turn brand awareness into business growth.

Standing up for what you believe will create more #sales . #salestips #insurancebroker

22 Feb 2023 · 1 min

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Andy Neary (speaker) advises salespeople to ‘stand for something’ to improve closing rates by psychographically aligning with prospects. He notes prospect reactions (nodding in agreement or getting angry) as signals of alignment and challenges viewers to state opinions about their product/service in 2023 to quickly separate those who agree from those who do not.

However, if that prospect was nodding their head in agreement, if that prospect was actually pissed off by what they were hearing, I knew I had a good one because that prospect and I were psychographically aligned. So that's my advice to you. If you would like to up your closing rate in 2023, I challenge you to stand for something this year. Have an opinion on what you sell and deliver, and share that opinion and what you stand for with your prospect.
You're going to quickly discover those that agree with what you do and those that don't.