Andy NearyI help insurance professionals turn brand awareness into business growth.

Standing Up For What You Believe Will Lead to More Sales.

1 Mar 2023 · 1 min

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Andy Neary recounts arriving in the Colorado market believing his deep knowledge of self-funding would give him a major competitive advantage. He scheduled many meetings to share that expertise but found none led to follow-up conversations; he then realized the source of the problem (to be explained later).

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So when I came to Colorado, a market that wasn't as experienced in self funding as it was in Wisconsin, I felt I had a big time advantage over my competition. So I was excited. Right. I wanted to schedule as many meetings with is, with as many organizations as I could and just talk about how much I knew about self funding. You know how well that worked. Yeah, it didn't. Why? Because I would walk out of every one of those meetings excited because I got to share my knowledge. But not one of those meetings turned into a second conversation. And I quickly realized where my problem lied.