Andy NearyI help insurance professionals turn brand awareness into business growth.

Standing Up for What You Believe Will Lead to More Sales.

22 Feb 2023 · 1 min

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0:36

A short excerpt from a YouTube video by Andy Neary advising salespeople to 'stand for something' to improve closing rates: have and share strong opinions about what you sell so you psychographically align with prospects—those who agree will be receptive and those who don't will self-select out.

Chapters

However, if that prospect was nodding their head in agreement, if that prospect was actually pissed off by what they were hearing, I knew I had a good one because that prospect and I were psychographically aligned. So that's my advice to you. If you would like to up your closing rate in 2023, I challenge you to stand for something this year. Have an opinion on what you sell and deliver, and share that opinion and what you stand for with your prospects. You're going to quickly discover those that agree with what you do and those that don't.