Andy NearyI help insurance professionals turn brand awareness into business growth.

Steal top talent from your competitors with your social media content. #recruitingweapon

10 Feb 2026 · 1 min

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A firm cut third-party recruiting from 10-20% of their time by using social media content to attract candidates directly. Ella Brock Norris says the right people are essential to the company's vision, and the content strategy is already working.

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On the recruiting. I will say the content we're putting out there creates an absolute level of interest in the right kind of people. It's not easy at a firm our size, but the dividends, it's paying already. Because what we found is myself. Other leaders in the firm would spend 10%, 20% of our time trying to recruit, trying to go find, because we'd go hire external third party recruiters and we shouldn't have a ton of success there. But at the end of the day, you know, we realize in order to achieve the vivid vision here at Ella Brock Norris, it's all, all going to happen because of people.