Andy Neary says salespeople need to ask for the business repeatedly and accept rejection. Build trust with video and personal touches. Stop accepting maybes from prospects—force a clear yes or no.
Chapters
Be an asshole. Ask, ask, ask for the business. If you're afraid to be pushy, sorry, you are in sales. You're going to have to be pushy sometimes. There are people who are going to tell you to go pound sand. That's the name of the game. You can't get to a win without getting punched in the face with a bunch of nos. Your number one goal is to get these prospects to make a clear decision. Stop filling your pipeline with a bunch of maybes that never go anywhere. Check your sales energy right now. Would you call it negative or would you call it positive? 2, be human with your prospecting. Video, audio, those kind of things go a long way today, especially when we're in a trust recession. Build trust by letting people know you're human. And number 3, you want the business, you gotta ask for the business.