Stop hiding in the friend zone. If your product helps, ask for the sale!

I guarantee if you go look at what's in your pipeline, you're just not asking for business enough. I learned that the hard way. I was the same way early in my insurance career. I wanted to become every prospect's friend. So I would get caught in the old friend zone. And I had prospects who loved me, who would meet with me whenever I wanted, but I never actually asked for the business. So no wonder I didn't hit my sales goal. Everything changed for me actually towards the end of my insurance career when I started Complete Game Consulting as a side hustle. I was in an entrepreneur mastermind where the mentor there, the coach, mastermind coach made a comment to me in a, in a hallway conversation that kind of changed everything. He said, listen, do you believe in what you sell? I said, yeah. He said, do you believe that you can help people with it? I said, yeah. He said, then damn it, you have a right to tell as many people as you possibly can, because if you don't, you're negating them from getting the help they need. And that just— he's right.