Stop trying to sell EVERY prospect. When your ideal prospect is clear, your path to 💰is near.

I might as well pack my stuff up, leave, and let my account exec run the meeting.

And when I got back to the office, I sat down, I said, I can never do that again. Now, I got that as an existing client, I took it over. I understand. But moving forward, I have got to go find better clients. Anybody ever been in that thought process? Man, we need better prospects. We need better clients. I sat down, I said, I have to find out who is going to let me do my best work. Now, at the time, I didn't know I was doing this, but I had sat down and I drew out what my ideal client looks like. And I'm going to do that for you right now, today. We call it the five star prospect profile. Because what I learned in that moment, guys, is when your ideal prospect is clear, your path to revenue is near. Here's the reality. You cannot be all things to all people.

Even if you sell life and disability and health and commercial and individual and auto and home, you cannot be all things to all people.

You have to figure out who's going to let you do your best work. So.