Andy NearyI help insurance professionals turn brand awareness into business growth.

Stop trying to win over the haters. They’re never gonna like you anyways.

3 Jun 2026 · 1 min

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0:48

Andy Neary argues creators waste time chasing the 20% who'll never like them. Focus instead on the 60% who are undecided. They'll convert only if you're authentically yourself, a one-of-one version that lets people choose to follow the real you.

Chapters

We have to let go of— stop trying to win over the 20% who don't like us because they're never going to like us. And when we focus so much of our time on that 20%, guess who we're ignoring? The 60% who are undecided. There's 20% of you in this room who already know me and like me. There's 20% of you in this room that are never going to like me, but there's 60% right now that I'm trying to win over because you're undecided. Guys, this is how political campaigns are won. They're not trying to win over the hearts of the people who are always going to vote for them. They're not trying to win over the hearts of the people who are never going to vote for them. They're winning the undecided. The same is true for you if you want to grow your business. But the only way I can get the undecided to decide if they want to come along or not is by being me, being a one of one. I encourage you guys to do the same thing.