Stop wasting time on the wrong 20%. Build a 1-of-1 brand to win the 60% undecided!

There's 60% of that room that is undecided. And your job is to build a brand, to become a one-of-one that makes that 60% decide whether or not they like you or not. This is how elections in politics are won. 20% are gonna vote one way, 20% always gonna vote another, and then there's 60 who are undecided. You gotta win the undecided. This is what it means to build a one-of-one. In your market right now, you've got 20% of the people who love you. They include clients. No matter what you do, they're always gonna love you. There's 20% of your prospects who will never come never hire you. They're never hiring you. But there's 60% that are undecided. This is the place you need to win. And looking like everybody else, you're not going to win. But the fear, the judgment, and the comparison comes from the fact you're trying to get those 20% who will never come on board. You got to let go of that.