Andy Neary tells insurance agents to ditch automated outreach and call prospects directly instead. Everyone's inbox is flooded with emails and AI messages, so a real phone call or personalized video note cuts through the noise and actually gets responses.
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If I were to give an insurance producer one sales tip today, it would be this: be human. Yeah, believe it or not, that is the hardest thing to do these days. Why? Well, we love automation. We have a new competitor in town called AI, and your prospects are being hit left and right right now with automation, whether that be email, social media, heck, phone calls, you name it. Your prospects are being hit with automated workflows that are not human. So what's the best thing you can do in your prospecting? It's be human. Pick up the phone, call somebody, go door to door, drop in, send an audio or video note on LinkedIn. One of the number one strategies, the biggest strategies we're sharing with our clients right now is if you wanna get somebody's attention on LinkedIn using DMs, shoot an audio or video note. They know it's you. If you've got a prospect's cell phone, shoot them an audio or a video. Why? Because they know it's you. If you wanna have any kind of success in your prospecting activity right now, it's to let the prospect know you are a human being. As crazy as that sounds, that is the hurdle you need to overcome.