Andy NearyI help insurance professionals turn brand awareness into business growth.

The #1 thing your website needs to May sure your prospects stick around.

5 Jul 2024 · 1 min

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Andy Neary advises agencies/website owners to design websites that actively engage prospects by providing a resources library (resource page) containing videos, blogs, and other educational content. He argues static landing pages are insufficient; a well-populated resource page helps prospects stay, learn, and continue exploring the site, making the website a more effective investment.

Chapters

One thing we assist clients with is how to design a website that stands out, that tells your prospect story and keeps your prospects on the website so that they keep searching and learning from you while they stay on your website. It's just a more effective way to have a website and have a website that actually is doing the job you want it to, as you invest a lot of dollars in building a website. But when we help an agency design a website, one of the pages they have to have today on a site is what we would call the resources library or the resource page. You need to have a page, your site, that houses videos, blogs, because one of the best things you could do with your website is make it a place where your prospects can learn from you. It can't just be some static, a bunch of static landing pages where people come learn about you. They have to. It has to include a place where people can learn from you. And really having a good resource page filled with content is going to help you do just that.