The 4 Key Pillars of the MODERN-DAY Insurance Sales Cycle.

If you leverage these four pillars of the modern day sales cycle, you will have more leads which will turn into more appointments and these appointments will become more sales more consistently. Pillar number one is clarity. When you have a list of suspects, be clear about who you're actually trying to attract and use content to build awareness with them. Pillar two is the capture phase. Now that you've built awareness, you still have to put in the activity. It might be the calls and the emails turn suspects into prospects, but it's going to be more effective because you're creating awareness. Pillar number three is credibility. Now that they've agreed to a meeting, what is your process via content to continue building credibility with them? And pillar four Convert. As you're building credibility, what is your defined sales process to convert them in to clients? You leverage those four, your team is going to have a ton of success.