Andy NearyI help insurance professionals turn brand awareness into business growth.

The B2B insurance sales cycle is long. Be patient. Trust the process.

5 Oct 2026 · 1 min

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In this brief segment, Andy Neary stresses that success in B2B insurance sales stems from the habits and mindset of high performers both on and off the field, not merely sales tactics. He points out that many insurance sales cycles can stretch over three to four years, making quick wins rare. Consequently, salespeople must cultivate patience, trust the long‑term process, and maintain persistent networking and relationship‑building efforts to eventually close deals.

Chapters

It's not just what you do in between the lines selling insurance, but it's how you live your life. People are probably tuning in already going, wait, I thought this was like an insurance sales. But what I'm trying to get across is like high performers, this is what they do on and off the field.
It definitely teaches you patience and you definitely have to be patient in this business because the reality of getting quick wins all the time, some of our sales cycles are so long. I mean, it's taken 3, 4 years just to land a group that you've been trying to educate or you've met with or you've had lunch with or you've networked with and you just want to get that win right away. But I mean, you just got to trust the process and keep moving forward.