Andy NearyI help insurance professionals turn brand awareness into business growth.

The bigger your online presence, the more credo you’ll have with your prospects.

19 Apr 2024 · 1 min

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0:42

Andy Neary explains that sales credibility grows when you build a "sphere of influence": align a targeted message across social media, YouTube, and your website so prospects repeatedly encounter consistent content. When prospects research you during sales stages (discovery calls, proposals, finalist meetings), finding abundant, harmonized content creates credibility and increases the chance they say yes.

Chapters

You see, what you're trying to create is a sphere of influence. And if you can create a very targeted message to a very specific type of buyer, and you can make sure your social media presence, your YouTube presence and your website presence are all speaking to the same person, and they are all interacting with each other in harmony, you are creating a sphere of influence. And when you go out and you perform your sales activities, you do the discovery calls, the proposals, the finalist meetings. When your prospects look you up to give them that warm and fuzzy to finally say yes, guess what they're going to find? They're going to find a ton of stuff, and the more they find, the more credibility you have.