Andy NearyI help insurance professionals turn brand awareness into business growth.

The Broker Branding Academy and How to Build Your Brand

6 Dec 2021 · 2 min

Watch on YouTube

1:47

Andy Neary introduces the Broker Branding Academy — a 90-day program teaching health insurance advisors and vendor partners how to build a recognizable personal brand. He shares his personal story of moving to Fort Collins and building his brand from scratch, argues that a strong, authentic brand attracts the right prospects, outlines that the program covers brand development, target client profiling, and multi-channel marketing (LinkedIn, public speaking, webinars, email), and finishes with a call-to-action (limited to 20 participants).

Chapters

If you're a health insurance advisor or vendor partner, I'd like to introduce you to the Broker Branding Academy. You know, seven years ago, when Amy and I moved out here to Fort Collins, I did something that people thought was crazy. I decided to build my own brand. I entered a market where nobody knew who I was, and I knew I had to do something the industry really hadn't done before. I had people telling me I was crazy. I was an idiot. It'll never fly in the health insurance industry. It's not going to work. But it did. I entered a market where nobody knew who I was, and within months, I had a brand. My prospects recognized, they knew, they liked, they trusted. I actually had prospects reaching out to me, and I'm gonna help you do the same thing. Except it's not gonna take you seven years. We're gonna do it in 90 days. In the Broker Branding Academy, I am gonna teach you everything I built for myself so that I could build the brand that you see today. And anybody can do it. The important thing is you need to establish a brand your prospects recognize and they like, because at the end of the day, that is what's going to bring the prospects who want to do business with you to you. And it's going to help you build a book of business you're proud of and a brand that allows you to show up as yourself every single day. Over 90 days, we're going to dig into your brand, your target client, your target client's brand identity. We're going to build a marketing system that allows you to share that message far and wide using platforms like LinkedIn, public speaking, webinars, emails, you name it. At the end of the day, this is about allowing you to finally show up as the person we want to see. So if you're ready for the Broker Branding Academy, I invite you to join. Got a link below. Let's schedule a call and see if it's fit for you. We're only taking 20, so if you're ready, let's have you. Come on in.