Andy NearyI help insurance professionals turn brand awareness into business growth.

The decision 👆 that changed my insurance career.

30 Nov 2024 · 0 min

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0:15

Andy Neary asked his sales team what their marketing strategy was two weeks into a new job. Nobody had an answer. So he decided to stop cold-calling and build a model to grab attention in the insurance market as fast as possible.

Questions this video answers

Two weeks into his job.

"What is our marketing strategy here?"

Remember sitting at the conference room table, two weeks into my job, we're having our sales meeting, and I just looked at the table, around the room, and I said, what is our marketing strategy here? And every single person at the table looked at me with a blank stare.
Didn't have an answer. And I can remember sitting in my chair at that table and looking down and just going, what did I just do?
So I had two choices. I could do it the way I was taught, pick up the phone on the pavement, make network, or I could try something different. This was my chance. I had a clean slate. This was my chance. I am going to try something different. I am going to build a model to grab as much attention as I possibly can as quickly as I can.