Andy NearyI help insurance professionals turn brand awareness into business growth.

The difference between an insurance broker and a trusted consultant.

23 Sept 2026 · 0 min

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Andy Neary explains why insurance brokers and consultants operate differently. Brokers get paid per product sold and ask which option you want, like a barista. Consultants charge for their process and advice, framing recommendations as personal strategy: if I were you, this is what I would do.

Brokers get paid for products. Consultants get paid for processes. Yeah. And that goes back to what we're saying is don't make the rates your story. That's a product. All you're doing is putting products on a spreadsheet, telling 'em which one do you want? The barista mentality. Which one do you want? A consultant comes in and they may have a spreadsheet, but it's a part of the story they're trying to tell. And I think the difference between a broker and a consultant is a broker is gonna say, which one do you want? A consultant's gonna say, if I were you, this is what I would do.