Andy NearyI help insurance professionals turn brand awareness into business growth.

The four pillars 👆 of building trust online.

13 Oct 2024 · 1 min

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Short excerpt from a YouTube video (Andy Neary) naming four fundamental pillars for building trust online: (1) talk about what others won’t, (2) show what others won’t—especially via video, (3) sell in a differentiated way, and (4) be more human/add soul. The speaker frames these as the core digital-age trust strategies.

Chapters

First thing you got to be willing to do is talk about what others in your space are not willing to talk about online. Okay? Second thing you got to do is you got to be willing to show what others in your space aren't willing to show, specifically through video.
Three, you got to be willing to sell in a way that others aren't willing to sell. And then, four, you need to be more human than anyone in your space is willing to be. Got to add soul. Okay? Those four things you got to talk about, you got to show, you got to sell, you got to be more human than anybody in your space. Those are like the four fundamental pillars of trust in this digital age that we're a part of.