Andy NearyI help insurance professionals turn brand awareness into business growth.

The Most Important Tip With Social Media Content

18 Dec 2023 · 1 min

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Short excerpt from a YouTube video by Andy Neary offering a simple content-creation rule: only produce content that brings value to your audience (specifically prospects) and ignore peer reactions. The speaker emphasizes focusing on prospect value as the primary criterion for creating social media content.

Chapters

When I look at the content we create here, I apply one simple filter to the content we create. Will this piece of content bring value to my audience? If I believe the answer is yes, I will create it. And if you're really doing content the right way, the only thing you should be focusing on is are you bringing value to your prospects? Who cares what other people think? Who cares how other people react? Like your peers, you have one job. Just bring value to your prospects.