The reason some clients are your favorite is because of WHO they are, not how much 💵 they make you.
Andy Neary explains that the most valuable and enjoyable clients are those who are psychographically aligned with you — they think and believe similarly about what you sell (not necessarily about religion or politics). He argues that favourites often reflect the seller’s own values; recommends listing your ideal clients and seeking people who resemble you because we prefer doing business with those like us.
More from Andy
If you want producers to succeed faster, help them create a sales message that creates confidence.
Sales isn't a zero-sum game! You can have tough competition and still grab a beer after
Option 1: Meditation, a fast walk, a podcast, and protein. The ultimate morning routine!
How you do one thing is how you do everything. Ill elite producers fuel their body.
