Andy NearyI help insurance professionals turn brand awareness into business growth.

The riches are in the psychographic niches. We do business with people like us.

4 Dec 2025 · 1 min

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Short spoken advice from Andy Neary arguing that the most valuable clients come from psychographic niches — customers who are mentally and value-wise similar to you. He claims top clients let you do your best work because of that psychographic alignment, not because of money.

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The riches are in the psychographic niches. It's who these buyers are between the ears. If you went, if you go and look at your best clients right now and you dissected why they are your favorite, I can guarantee it has nothing to do with money. And if it is, you're going about it the wrong way. But I guarantee that has nothing to do with money and has everything to do with. Because these people let you do your best work. And the reason these people let you do your best work is because they're just like you, your best clients and you are psychographically aligned. It's that simple.