Andy NearyI help insurance professionals turn brand awareness into business growth.

The riches are in the psychographic niches. We do business with people like us.

18 Nov 2025 · 0 min

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Short excerpt from a YouTube video by Andy Neary arguing that ideal-client targeting should be based on psychographics (people’s attitudes/values), not on industry, company size, or employee counts. Core claim in this chunk: We do business with people like us — psychographic fit matters more than firmographics.

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